GIORGIO ARMANI BEAUTY OPENS AN ALL-NEW FLAGSHIP BOUTIQUE IN RIYADH PARK MALL.

Riyadh, KSA

Giorgio Armani Beauty has opened doors to its all-new Armani Flagship Boutique, in Riyadh’s popular Riyadh Park Mall. The newly designed boutique celebrates Armani’s vision of beauty, from signature fragrances to award-winning makeup products, to its staple skincare range. The brand’s vision also resonates through its’ latest retail design and architecture, which combines a unique balance of open spaces and curved lines, with fine finishes, textures, and materials. Reoccurring elements of red throughout the space, are an ode to Armani’s iconic #400 lipstick shade, an undoubtedly defining moment in the brand’s beauty portfolio. To top off the experience, the new flagship offers a private room, for one-on-one consultations with beauty experts for all three categories, fragrances, make-up, and skincare.

Enveloped with digital screens and technology throughout, the boutique offers a luxurious multi-sensory journey into beauty. It begins with fragrance, where shoppers can delve into discovering the ARMANI/PRIVÉ Haute Couture Collections which are translated into fragrances collections. Distilled from rare and luminous raw materials, each fragrance conveys the same balance of uncompromising perfection. Clients are also invited to explore the ARMANI/PRIVÉ collection in its’ dedicated space. 

In addition, the boutique boasts the vast catalogue of Armani’s bestselling fragrances such as Armani Code and Si. An impressive showcase of Armani’s full beauty assortment is on display, including the award-winning Luminous Silk foundation and new exclusive products. And for the skincare enthusiasts, the highly potent and nourishing Crema Nera ranges will be available in-store.  

A team of Armani trained, and approved beauty experts are on-site, ready to offer customized experiences for fragrances, make-up, and skincare alike. Shoppers can take advantage of their expertise for tailored product selections or choose a one-on-one consultation in the newly launched private room. When finished, boutique goers can visit the dedicated gifting and personalization area to wrap their purchases with Armani’s signature wrapping. Better yet, they can choose to personalize products, whether they’re a gift or gift to self!