FUJIFILM doubles down on its Middle East presence with launch of new offices at Expo City Dubai
- Anticipating another double-digit growth year in the region, Japanese giant reaffirms its commitment to Middle East and Africa with new office.
- Site of new offices at Expo City Dubai includes FUJIFILM Technology Center (FTC) to showcase company’s innovative offerings.
Dubai, United Arab Emirates, 11, June 2025
FUJIFILM Middle East and Africa today inaugurated its new offices at Expo City Dubai – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The launch of its new offices is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The site will also be home to FUJIFILM Technology Center (FTC), which will showcase the company’s innovative offerings.
The Japanese company brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the UAE, reflecting its commitment to early detection and better health outcomes.
FUJIFILM Technology Center (FTC), meanwhile, will offer professional training for employees, business partners and end-users in the Middle East, Africa, Europe, and Asia. The center is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services.
H.E. Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.”
Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.”
FUJIFILM’s renewed commitment to the region follows last year’s impressive annual performance, and the firm is looking to repeat the feat in 2025 with a double-digit growth.
FUJIFILM Middle East and Africa will also extend its commitment to Emiratization, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing.
Underscoring the global importance of the FTC for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, added: “Our investment in the FUJIFILM Technology Center is a powerful tool to enable product showcases, including a full-fledged medical center with hands-on training and lectures delivered by healthcare professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers.”
Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, also said: “With the opening of our new offices at Expo City Dubai, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the well-being of its people by providing value through innovation and purpose-driven growth, our new space will be a center for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.”
In an exclusive press interview, Mr. Mohamed Sokrab, Modality Solutions Division Manager, said:
“The importance of this office stems from the UAE’s vision towards specialisation and its orientation towards the Global South. Therefore, we chose this location as part of our sustainability plan, as well as a commitment to giving back to the environment.
Regarding the modern devices on display, he added:
We have here, for example, a device called ‘Cross’. What distinguishes this device is that, typically, if you’re a surgeon, you would need a CR imaging device and a mobile X-ray machine. What we have done – and it is something special — is that we combined both devices into one unique unit of our own, which allows you to perform both functions at the same time. And that’s just one example. There are various types of devices on display here, each with its unique features.
All our products are fully integrated with our AI solutions, either built into the device itself or integrated through our healthcare system. We are the number one provider in this field.
Finally, we are here to be your partners in the United Arab Emirates, the Middle East, and South Africa. We are here to build genuine, effective partnerships.
Our products are made in Japan.”
