FREDERIC SICRE STRENGTHENS APCO WORLDWIDE’S Global STRATEGIC Capabilities and InsightS

Washington – June 30, 2022: Frederic Sicre, former managing director and executive board member of the World Economic Forum (WEF), joined APCO Worldwide’s International Advisory Council (IAC) as a senior advisor, Founder and Executive Chairman Margery Kraus announced.

“As a global business expert, Frederic has 30 years of experience in strategic development and implementation in private and public institutions,” Kraus said. “He has a track record of success in company growth, corporate positioning, public relations and developing worldwide strategic relationships with political, economic and social effect. His professional experience, skills and global network of decision makers will be a valuable asset to our clients and will complement our firm’s global capabilities. I am delighted to welcome Frederic to our growing IAC.”

Sicre worked at WEF for 16 years, being responsible for its global strategy and implementation around the world. He also led the WEF’s work on major peace initiatives in Africa and the Middle East. He led the move of the Davos Annual Meeting to New York City after the 9/11 attacks.  Previously, he spent 14 years as a partner of the private equity firm, The Abraaj Group, being in charge of creating and executing the communications, stakeholder management and public relations strategies of the firm. He also served as Executive Advisor in the UAE’s Prime Minister’s Office. Sicre has served on a number of corporate and non-profit boards around the world, including the Commonwealth Enterprise and Investment Council, Dubai Cares, Education for Employment, Media Quest Publishing, Karachi Electric Company, Junior Achievement, UN Business for Peace and the Business and Sustainable Development Commission.

“APCO spans the world through its global offices and counts amongst its clients Fortune 500 companies, major governments and important NGOs,” Sicre said. “APCO’s diversity, scale and breadth is unique, and I look forwards to helping current and future APCO clients to seize new opportunities as our economies and businesses face an unprecedented pace of change.”

Sicre joins APCO’s IAC which includes more than 100 recognized policy experts, business and industry leaders, former elected politicians, academics, renowned journalists, diplomats, nonprofit pioneers and other global leaders. They include John Defterios, former CNN Business emerging markets editor and anchor in Abu Dhabi; Steve Bartlett, former president and CEO of the Financial Services Roundtable; Harry Broadman, former assistant U.S. trade representative; Jaime Serra, former secretary of trade and industry of Mexico; and Jane Nelson, director of the CSR Initiative at the Kennedy School of Government.

For more than 38 years, APCO has been a trusted advisor and partner to private, public and non-profit clients as they try to identify and manage new and emerging issues, challenges and opportunities around the world. Established by Kraus as a single-person operation in 1984, APCO has grown to a global advisory and advocacy communications consultancy with offices in more than 30 markets and experience working in more than 80 markets globally, providing in-depth advice, perceptive guidance and creative approaches for its clients.