Fenty Beauty to Take Centre Stage at Etisalat MOTB with Epic Shade Matching Pop-up 

Dubai, United Arab Emirates, 9 January 2024

Get ready, Fenty Fam, because Fenty Beauty is rolling up to the 11th edition of Etisalat MOTB in style. Taking place from 5 to 14 January at Dubai Design District (d3), this mind-blowing Popup experience is Dubai Shopping Festival’s legendary alternative retail event renowned for one-of-a-kind fashion finds, experiential brand activations, the hippest entertainment around, craveable casual foodie delights, and so much more. 

We are calling all makeup enthusiasts to visit all-new Fenty Beauty Drive In, in the parking lot of Etisalat MOTB. Visit us for personalised shade matching, access to top-notch products, and an exclusive preview of upcoming releases from the internationally acclaimed brand founded by the superstar Rihanna.  

Get ready to flex your shade game like never before with Fenty Beauty’s lit line-up of shades! See for yourself why it is the go-to complexion brand worldwide. At the pop up they’ll be serving looks from dedicated shade matching zones with beauty pros that will guide you through the process to discover the perfect match for your skin tone.  

Fenty Beauty is flipping the script on how you slay the shopping game. Say peace out to basic booths – Fenty Beauty has taken it up a notch! No more snoozing on the traditional scene; it’s a whole vibe upgrade! Armed with iPads and QR codes, you can even shop on the spot, straight from the Sephora E-com. It’s not just shopping; it’s a whole new level of glam convenience. Seamless, elevated, and just how you like it – Fenty style! 

But hold up, Fenty Fam – we’re not done spicing up your beauty game! As a big thank you, treat yourself to some exclusive Gifts With Purchase (GWPs), featuring the most wanted and demanded Fenty Beauty favs! 

And you know every Fenty experience gotta have that sweet touch! Treat your taste buds to our Fenty Beauty branded ice cream softies – They’re sweet, unique, and downright impossible to resist. It’s a flavor fiesta that matches your Fenty finesse! 

Capture the moment and immerse yourself in the Fenty Beauty universe with dedicated photo ops. Strike a pose, unleash your creativity, and let your inner Fenty shine through! 

Ready to slay with us at MOTB Festival? Buckle up, Fenty Fam, and let’s cruise the Fenty way! 

Experience exceptional entertainment and adventures for all, every day, in a city like no other, with the 29^th edition of Dubai Shopping Festival. Running from 8 December 2023 to 14 January 2024, get set to see the city at its best during the most wonderful time of the year and enjoy Dubai’s perfect winter weather. Adventures are waiting to be discovered in every corner – from enchanting experiences to out of this world entertainment – each and every day, for 38 days. And of course, Dubai Shopping Festival promises the very best in retail experiences – with sales, discounts, pop-up markets featuring homegrown exclusives, high street favourites, the ultimate in luxury and a variety of retail offerings, with something for everyone. 

To explore all that Dubai Shopping Festival has to offer, check out Visit Dubai and @CelebrateDubai, @DiscoverDubai and @StyledbyDubai on social media channels.