Etika Jewels Reveals Its Signature Diamond Flower Cut with Fleur de Lumière

A modern floral interpretation, launched ahead of International Women’s Day.

Dubai, UAE

Etika Jewels introduces Fleur de Lumière, a luminous new fine jewellery collection that marks a defining moment for the brand with the unveiling of its exclusive signature diamond cut, the Diamond Flower Cut.

Inspired by the gentle unfolding of petals in morning light, Fleur de Lumière is not a traditional floral jewellery collection. Instead, it is a refined interpretation of how light moves, settles, and glows. Each piece captures the essence of a flower in bloom through a seamless, innovative diamond shape engineered to reflect radiance with fluidity and depth.

Launched ahead of International Women’s Day, this year themed Give To Gain, Fleur de Lumière is more than a jewellery collection. It reflects the idea that when women give light, energy, and grace to the world around them, they gain strength, presence, and quiet power in return. The collection mirrors this exchange through its play on light and reflection, a visual expression of radiance that comes from within.

Founded in the UAE by Basma Chaieri, Etika Jewels is known for its ethical, modern approach to fine jewellery using lab-grown diamonds and sustainable materials. With Fleur de Lumière, the brand takes a design-led leap forward, establishing a new visual signature that is unmistakably Etika.

At the heart of the collection lies the Diamond Flower Cut, a rare, sophisticated diamond shape designed to maximize light return. Its brilliance mirrors sunlight dancing across petals, offering a soft yet striking glow. Distinctive and quietly revolutionary, this cut transforms the idea of floral inspiration into something contemporary, elegant, and timeless.

Crafted in 18K gold and available in white, yellow, and rose tones, each piece in the collection is designed to feel like a second skin. Delicate twisted bezel settings embrace the diamonds, while open structures allow light to flow freely, enhancing brilliance from every angle.

From earrings that sit flat and luminous on the ear, to necklaces that rest effortlessly on the collarbone, and bracelets that shimmer gently with movement, Fleur de Lumière is created for everyday elegance.

Fleur de Lumière is created for the woman whose presence is felt before she speaks. She is soft, yet strong. Modern, yet timeless. Her grace is instinctive and her elegance effortless. This collection becomes her signature, a reflection of her inner light, captured in gold and diamonds.

Fleur de Lumière Diamond Earrings (Starts at AED 6,600 +VAT)

Featuring the signature Diamond Flower Cut set in a delicate twisted bezel, designed to sit flat and luminous on the ear. Crafted in 18K gold.

Fleur de Lumière Diamond Necklace (Starts at AED 5,700 +VAT)

Showcasing the Diamond Flower Cut within an open setting and fine elegant chain to enhance light reflection. Crafted in 18K gold.

Fleur de Lumière Diamond Bracelet (AED 4,700 +VAT)

Featuring a 0.80 CT Diamond Flower Cut with a twisted bezel setting and delicate chain, designed for refined everyday wear. Crafted in 18K gold.

With Fleur de Lumière, Etika Jewels continues its commitment to conscious luxury, combining ethical lab-grown diamonds with innovative design and timeless elegance. A collection that speaks to light, femininity, and quiet strength, Fleur de Lumière is a meaningful expression of this year’s International Women’s Day message, a reminder that the light women give to the world is the very light they carry within themselves.

For more information about Etika Jewels and the Fleur de Lumière Collection, please visit https://etikajewels.com/product-category/diamond-jewellery-collections/fleur-de-lumiere-by-etika-jewels/