DP World ILT20 announces Fine Hygienic Holding as its Official Hygiene Provider
- Fine to deliver protective products such as face masks, sanitizer, health supplements and anti-bacterial wipes
- Fine to provide DP World ILT20 ‘point of sale’ promotional opportunities across their expansive UAE retail and leisure network
- The franchise-style tournament – DP World International League T20 – boasting of six teams & 34 matches to be played across the UAE – will make its debut in January 2023
UAE, Dubai, 4 January 2023
The DP World International League T20 has announced a ground-breaking partnership with Fine Hygienic Holding, the world’s leading health and sanitization brand, as DP World ILT20’s Official Hygiene Provider.
The partnership will see Fine provide the league with a variety of best-in-class hygiene products, such as face masks, sanitizer, health supplements and anti-bacterial wipes for use across the league’s three venues and associated facilities, as well as joint contribution on a host of mutually beneficial marketing benefits.
Fine will use its expansive UAE-wide network of retail, leisure and catering distribution points to promote the league, including ticket promotions and competitions, in the build up to and during the inaugural season.
Coming hot on the heels of the FIFA World Cup Qatar 2022, at which Fine was an Official Partner, this collaboration will see the DP World ILT20 receive an official stamp of hygiene approval from the prestigious Medical Wellness Association (MWA) – the first cricket event to receive this accolade.
Commenting on the partnership, Mubashshir Usmani, General Secretary, Emirates Cricket Board said, “It has long been our intention for DP World ILT20 to partner with leading consumer brands in the Middle East, and we are delighted to enter into this relationship with Fine. In securing this valued arrangement the league has secured some fantastic marketing benefits with one of the GCC’s most trusted companies. We regularly see Fine’s products and promotions on display at various high-profile sports events, and it is testament to both the local and global appeal of the league that such a pioneering brand has chosen to associate with it. We thank Fine for their support and look forward to a mutually successful association.”
James Lafferty, CEO of Fine Hygienic Holding said: “We are excited to have entered into a partnership with DP World International League T20. Cricket is one of the most popular sports in the UAE, and, this (agreement) further proves the trust our brands enjoy and we are happy to ensure that spectators, that will gather from across the world to enjoy watching the best T20 players in the game today in action, feel safe thanks to our market-leading hygiene solutions.”
Making its debut on January 13 (2023), the inaugural DP World ILT20 promises to be a high-octane competition with some of the greatest cricketing superstars on the planet set to make their way to the UAE to kick-off the league. The league will be played in a 34-match format across the UAE’s exemplary, world-class cricket facilities in Dubai, Abu Dhabi and Sharjah.
Franchise teams, comprising over 100 International and 24 UAE-based players, include Abu Dhabi Knight Riders (Knight Riders Group), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).
Cricket fans across the world can catch the LIVE telecast of this exciting cricket league on ZEE’s linear channels, digital platform, Zee5 as well as Zee Cinema SD, Zee Cinema HD, Zee Anmol Cinema, &Pictures HD, &Flix SD, &Flix HD, Zee Zest SD, Zee Zest HD, Zee Bangla Cinema, Zee Thirai, and on CricLife across the UAE and MENA regions.
DP World ILT20 news, updates and interactive chat can be found via www.ilt20.ae and @ILT20Official on YouTube, Facebook, Twitter, Instagram, TikTok, SnapChat and LinkedIn, while tickets can be purchased by visiting https://tickets.ilt20.ae.
