DAZZLING OVER 30,000 DUBAI SHOPPING FESTIVAL-GOERS WITH AUGMENTED REALITY EXPERIENCES

More than 30,000 Dubai Shopping Festival (DSF) goers have delighted in the new introduction of Augmented Reality (AR) experiences to the 27th edition of the world’s longest-running retail festival. Adding even more excitement to their bargain-hunting adventures across Dubai, shoppers have been pointing their cameras at QR codes on DSF shopping bags across every store and show in the city, to unlock the doors to a new world of excitement. From swirling butterflies and colourful lasers to the Northern Lights in Dubai and parallel realities, the DSF AR experiences continue to dazzle citizens, residents and visitors. And during the last weekend of DSF. From Friday to Sunday, look out for Modesh and Dana in all retail store windows, and let them entertain your children while you shop the last of the sales.