Chery Kicks Off UAE’s First-of-its-Kind Fitness Challenge “Yalla Let’s Walk” with Fitze

Participants across the UAE invited to be a part of the challenge for a chance to win a Chery TIGGO 4 PRO

Dubai, November 06 2024

Chery, in partnership with AW Rostamani, the official distributor of Chery in the UAE, has launched the first-of-its-kind fitness challenge in the country. Collaborating with Fitze, the UAE’s leading fitness rewards app, they have introduced the ‘Yalla Let’s Walk’ 30-day challenge. This unique three-month-long fitness initiative encourages participants to reach a target of 300,000 steps over 30 days, culminating in a grand prize draw for a Chery TIGGO 4 PRO.

The challenge is open for registration until January 8, 2025, and the winner of the Chery TIGGO 4 PRO—an SUV celebrated for its advanced technology and comfort—will be selected through a lucky draw conducted by an official from the Dubai Department of Tourism and Economy in the first week of February.

The official announcement took place during a signing ceremony between Chery AWR and Fitze UAE at the Chery Showroom on Sheikh Zayed Road, Dubai. The new challenge supports the Dubai Fitness Challenge 2024 and the UAE National Strategy for Wellbeing 2031, underlining the commitment to building a more active community while emphasizing the importance of physical health as a cornerstone of overall well-being.

Zaher Sabbagh, Director of Chery UAE, commented on the partnership: “At Chery, we believe in offering more than just high-quality vehicles. We are dedicated to supporting the wellbeing of our customers and the communities we serve. This exciting partnership with Fitze reflects our commitment to encouraging a healthy, active lifestyle and integrating wellness into the Chery experience.”

He added: “This initiative is the first of its kind in the UAE, embodying our vision of continuous innovation for our residents. By promoting physical activity, we aim to enhance the wellbeing of not only Chery customers but also the wider population, ultimately contributing to a healthier and active society.”

“We are incredibly thrilled to see our vision coming to life through this partnership with AWR and Chery, marking a significant milestone in our mission to foster a healthier, more active UAE,” said Ben and Neha Samuel, co-founders of Fitze. “By collaborating with such a leading brand, we are taking a substantial step toward building a thriving community. This initiative goes beyond just fitness—it’s about inspiring people to embrace a healthier lifestyle through the simple yet powerful act of walking. Together, we empower residents to prioritize their health and enjoy their community while working towards winning an iconic SUV, the Chery TIGGO 4 PRO. We’re excited to see the positive impact this will have as we work together toward a more connected UAE.’’

Residents are invited to join the challenge by downloading the Fitze app from the Apple Store, Google Play, or HUAWEI AppGallery. Through the app, they can access all the information needed to sign up and receive updates on their progress throughout the 30-day journey.