Driving Into the Future with Chery’s Cutting-Edge Technologies

As the automotive world accelerates toward innovation, Chinese cars are gaining in pace and market share due to their focus on technology. Among the leading brands that are conquering global markets, including the UAE, Chery positions itself at the forefront, delivering a smart, connected, and immersive experience for the modern driver. With each model, the brand integrates cutting-edge technology designed to elevate both performance and lifestyle.

Among the main features that constitute the Chery appeal is connectivity. Across models like the TIGGO 7 Pro Max and TIGGO 8, drivers enjoy seamless smartphone integration with Apple CarPlay and Android Auto, expansive touchscreen infotainment systems, and voice control that supports English, Arabic, and Russian, offering tailored convenience for diverse drivers. The TIGGO 9 model pushes connectivity even further with a 15.6-inch floating display, Sony speakers, and a head-up display, redefining digital interaction behind the wheel.

Besides connectivity, Chery’s sound technologies promise a real revolution. One of the standout features in the brand’s pursuit of innovation is its integrated headrest speaker system, designed to bring cinematic audio right to the driver’s ears. Featured prominently in models like TIGGO 9, this technology creates a personal sound bubble, enhancing navigation clarity and entertainment immersion, while reducing ambient distraction and enabling the driver to experience sound in a more intimate, focused way. Whether it’s listening to music, taking a call hands-free, or navigating city streets, these headrest-integrated speakers redefine in-car audio and reflect Chery’s attention to sensory detail and personalized comfort.

“At Chery UAE, we’ve seen how our customers increasingly prioritize smart features when choosing their vehicles,” says Zaher Sabbagh, Director of Chery UAE. “Chery’s commitment to integrating advanced technologies, from immersive infotainment to intelligent safety systems, continues to be a key driver of customer interest and trust.”

Indeed, Chery’s technological advances not only provide a smarter, more enjoyable driving experience, but a safer one too, as the innovative automotive brand keeps on prioritizing safety across its line-up.

Beyond intelligent and safety features, Chery’s Research & Development efforts over the last two decades have resulted in technologically-advanced designs that revolve around comfort. The facelifted TIGGO 4 comes with ergonomic sports seats that create a premium atmosphere, while the TIGGO 7 Pro Max is equipped with dual-zone climate control and a panoramic sunroof. Under the hood, vehicles like TIGGO 9 are powered by a 2.0T engine with a 7-speed automatic transmission, combining robust performance with smooth efficiency.

Through harnessing the power of technology on every front, Chery is helping define the future of the automotive industry, rather than just evolving with global industry trends. From the sleek lines of the TIGGO 4 to the commanding stance of the TIGGO 9, Chery vehicles represent a blend of contemporary design, intuitive tech, and refined engineering, with every model reflecting the brand’s commitment to pushing boundaries and ensuring smarter rides that are more connected, secure, and enjoyable for everyone.