Chery Accelerates Toward the Future with Its Innovative Technologies

As innovation continues to accelerate in the automotive world, Chinese car brands have gained a larger market share, thanks to their strong focus on technology. Among them, Chery has carved out a place for itself as a leading global brand, making its mark in markets around the world—including the United Arab Emirates. Chery offers a smart, exceptional driving experience tailored to the modern driver, integrating cutting-edge technologies into each model to elevate both performance and lifestyle.

Connectivity features are among Chery’s most attractive offerings. In models like the Tiggo 7 Pro Max and Tiggo 8, drivers enjoy seamless smartphone integration via Apple CarPlay and Android Auto, supported by large touchscreen infotainment systems and a voice control system that understands English, Arabic, and Russian—ensuring maximum comfort and luxury. The Tiggo 9 takes connectivity a step further, offering a 15.6-inch screen, Sony speakers, and a heads-up display that redefines digital interaction while driving.

Beyond connectivity, Chery’s audio technologies signal a true tech revolution. One standout feature is the integrated headrest speaker system, designed to deliver cinematic sound directly to the driver’s ears. Prominently featured in models like the Tiggo 9, this technology creates a personal sound bubble that enhances navigation clarity and provides an immersive entertainment experience. It reduces surrounding distractions and allows the driver to enjoy sound in a more innovative and focused way. Whether listening to music, taking hands-free calls, or navigating city streets, these headrest speakers redefine in-car audio and highlight Chery’s attention to sensory detail and personal comfort.

Commenting on this, Mr. Zahir Al Sabbagh, General Manager of Chery UAE, said:
“At Chery UAE, we’ve observed a growing customer interest in technological features when selecting their vehicles.” He added, “Chery’s commitment to integrating advanced technologies—from comprehensive infotainment systems to smart safety features—has played a key role in gaining customer attention and trust.”

Chery’s technological advancements don’t just aim to make driving smarter and more enjoyable—they also prioritize safety. The brand places safety at the forefront of all its models, ensuring peace of mind for every journey.

In addition to smart and safety features, Chery’s two decades of research and development have produced technologically advanced designs focused on comfort. The new version of the Tiggo 4 comes with luxurious, sporty seats, while the Tiggo 7 Pro Max includes dual-zone climate control and a panoramic sunroof. Models like the Tiggo 9 are powered by a 2.0T engine paired with a 7-speed automatic transmission, blending strong performance with high efficiency.

By leveraging the power of technology in all areas, Chery isn’t just keeping pace with the automotive industry—it’s helping to shape its future. From the sleek lines of the Tiggo 4 to the bold, powerful design of the Tiggo 9, Chery models represent a unique harmony of engineering innovation, advanced technology, and modern design. Each model reflects the brand’s commitment to pushing boundaries, delivering smarter, more connected, safer, and more enjoyable driving experiences for all passengers.