Riyadh, 8 April 2022 The countdown to the start of the Red Bull Neymar Jr’s Five tournament—held for the first time in Saudi Arabia—has begun, with the aim of choosing the team that will Read More
The glow-in-the-dark basketball court was constructed to launch adidas’ new film which features Sudanese-British basketball player, poet and activist Asma Elbadawi in a bid to inspire a more inclusive playing field Shot at The Next Read More
Bridging the gap between the past and the future, in Spring/Summer 2022, out of this world comfort meets daring self-expression as adidas Originals encourages you to be the free you with its latest Ozworld collection. Read More
The 14th successive ball adidas has created for the FIFA World Cup™ travels faster in flight than any other World Cup ball to support the highest game speeds The launch of the FIFA World Cup Read More
The finale of the 2022 global World Triathlon Championship Series will run from 23 – 26 November 2022. The prestigious global four-day event will take place across the waterways, tracks, and roads of the UAE’s premium sporting destination – Yas Read More
