Bringing joy to the unsung Heroes of Ramadan

Betty Crocker distributes freshly prepared cakes to delivery drivers in the UAE.

Dubai, UAE, 10 April 2023

Betty Crocker, a brand synonymous with baking and cooking products and recipes in the UAE, has launched the “30 ways to share your love campaign”, this Ramadan. Capturing the spirit of the month, this platform positions baking during the Ramadan, as an act of love. With the launch of the campaign, Betty Crocker is sharing 30 recipes this month. 30 expressions of love. Without the need to say anything else.

As part of their “30 ways to share your love campaign” Betty Crocker is honouring the Heroes of Ramadan – the food delivery persons who work tirelessly for our comfort and convenience and who deserve our appreciation and gratitude.

That’s why delicious cakes are being distributed to these unsung heroes of Ramadan made with Betty Crocker’s mouth-watering baking mixes. It’s a small gesture, but it’s a way to show gratitude for their hard work.

Ramadan is a time to bring family and friends closer to each other- Betty Crocker will be organizing personalized cakes with special messages from their family members for some of these well-deserving drivers. Not only that, their families will also be called to join in, so that they too can be part of this emotional moment.

The delicious cakes are not only a token of appreciation for their hard work, they are also perfect to satisfy their sweet cravings and bring smiles to the faces of these Heroes of Ramadan.

“Our mission at General Mills is “Making Food the World Loves” and with this campaign we are making sure we share and give back to these hard- working drivers, while we continue to inspire our consumers,” says Azfar ul Islam, Betty Crocker Global Brand Director and Marketing Director for the Central East Europe and Middle East Africa (CEEMEA) at General Mills.

This is a small reminder for our local communities to thank the delivery drivers when they see them next, and acknowledge their efforts and hard work. Watch the best recipes on https://bettyramadan.com and bake something special today to share with your loved ones.