An Emirati Perfume Brand launched a World-Class Perfume with two Master Perfumers – Olivier Cresp and Nathalie Lorson

March 2024

We live in a city where otherworldly scents flow through its lifeline – becoming an integral part of its culture and lifestyle. Perfume has been embedded in the Emirati lifestyle for decades, and there is no chance this will be put to a pause. 

The leading homegrown perfume brand Emirates Pride has honorably collaborated with two very well-known master perfumers who are known for iconic scents we all grew to love from brands such as Dolce and Gabbana, Yves Saint Laurent, Le Labo, Versace and many more. 

Emirates Pride’s MASTERS Perfume is the first of its kind in the region to have Nathalie Lorson and Olivier Cresp create a work of art that represents passion, creativity and inclusivity. Nathalie Lorson, mentions: “We have created this Masters perfume with exuberance and optimism – this collaboration is fueled with a strong notion of innovation. Our creative challenge was to create something that feels and smells luxuriously indulgent, and we believe we have achieved this perfectly.”

Emirates Pride is excited to look into the future in expanding its reach not just within the local market but beyond. Mohammad Ibrahim Alblooshi of Emirates Pride, noted: “We are excited to look into the future of collaboration within the global space while remaining true to our Emirati roots, as we champion our significant culture scents while co-creating perfumes that suit global tastes.”

The MASTERS Perfume exudes a deep and intense natural cocoa note with a lush gourmand dark chocolate profile that is ambery, gourmand and woody. Olivier Cresp, mentions: “We hope to make every person who encounters our MASTER perfume to feel confident and empowered – that they are the masters of their own life.”

Emirates Pride’s MASTERS Perfume is now available in all Emirates Pride stores and online at http://emiratespride.com.