Amazon Alexa to offer enhanced spiritual experience in UAE during the Holy Month

• Quran on the screen will enable customers to read the surah and ayah that is being recited on Echo Show 8 and Echo Show 10 devices.
• For each day of Ramadan, customers have now access to 30 featured Dua’a, eight stories about the Prophets and other spiritual events with Alexa.
• To celebrate the occasion, Alexa now offers brand new activities such as Fawazeer Ramadan and other quizzes for friends and families.  

Dubai, UAE, 27^th March 2023

Amazon Alexa is set to offer users a smarter, more spiritual, and more entertaining experience this Ramadan, adding new features during the Holy Month, building on its existing features such as requesting for prayer times, setting reminders, and adding in quizzes and recipes.

Amazon Alexa continues to focus on hyper-local customer interests, culture, and traditions during the Holy Month in 2023. The goal is to make people’s lives easier, simpler, and more integrated with an optimal smart home experience.

Dr. Raf Fatani, Regional General Manager, Alexa, Amazon MENA said, “Ramadan is the most spiritual time of the year, and we are committed to creating meaningful experiences for Alexa customers in the UAE and the region. We’re excited to announce new features for the holy month, including the display of Quranic verses on demand on our Echo Show devices to help customers see the Aya on the screen as the Qar’e is reciting, or the athkar feature to help customers with their daily supplications. For us at Amazon it is always day 1 and we continue to improve and add new offerings as we grow in the region.”

Here are the top three features for the Holy Month on Amazon Alexa:

Quran on the screen

Customers can request Alexa to recite the Quran and also read the surah and ayah that is being recited on the device screens of the Echo Show 8, and Echo Show 10. 

Dua’a for Each Day of Ramadan

Amazon Alexa is launching new experiences to engage users throughout the Holy Month. Amazon Alexa offers the ability to access Dua’a for each day of Ramadan, as well as eight stories about the Prophets and other thematic spirituality events, such as “The Lantern”, “Coffee Cup”, and “Moon”, along with three Ramadan-themed stories.

Ramadan with the family and Alexa

For families, Amazon Alexa is introducing activities such as Fawazeer Ramadan and introducing quizzes through the Quizzical tool. When using the Fawazeer Ramadan feature, customers can ask Alexa for a riddle. In response, Alexa says the riddle, waits, and then gives the answer. Customers can also tune into their local stations during the day of the month and live-stream Ramadan radio programs, including spiritual, cultural, and local news content. The Deed of the Day feature returns this year with new daily suggestions, as acts of kindness that users can practice every day. In addition, one of Amazon’s long-standing partners, Fatafeat, will offer video recipes for sohour and iftar on Echo Show devices.

With Amazon Alexa’s top three Holy Month features, customers in the UAE can enjoy an educational experience and connect with their family, friends, and loved ones while making their daily spiritual practices and rituals easier and more accessible.