Alshaya Group announces strategic partnership to explore bringing Primark to the Middle East

Kuwait, 5 September 2024

Leading international retail franchise operator Alshaya Group has today announced a strategic partnership with international fashion retailer Primark to explore opportunities to bring its stores to the Middle East.

John Hadden, CEO, Alshaya Group said: “We are incredibly proud to partner with Primark to discuss potential opportunities to bring their stores to the region. For many years, shoppers across the region have asked for Primark and we are looking forward to the start of a successful partnership to help bring their exceptional in-store experience to the GCC.”

Primark, originally founded in Dublin, Ireland, 55 years ago, now operates over 450 stores across 17 markets, offering customers great value essentials and high-quality fashion ranges at affordable and accessible prices for everyone. This includes its extensive selection of licensed partnerships, brand collaborations and in-store experiences.