Al-Futtaim Automotive Opens A First Of Its Kind Experiential Automotive Hub: The Zone by Al-Futtaim

The dynamic customer experience destination located at City Walk will host a curated calendar of engaging experiences covering all Al-Futtaim Automotive brands.

7^th April 2023, Dubai, UAE

Al-Futtaim Automotive continues to build new experiences around its core customer-first approach, by officially inaugurating their new landmark experiential automotive hub called The Zone by Al-Futtaim,  located in one of the city’s most chic neighbourhoods – City Walk Dubai.

First time in the region, the UAE’s citizens will have the opportunity to discover the entire ecosystem of Al-Futtaim Automotive, not just one automotive brand. The full line-up of Al-Futtaim Automotive’s brands, solutions and services will be showcased at this destination for the next two years.  It is the ultimate experience of all things Al-Futtaim Automotive.

In shaping the Zone, Al-Futtaim has merged its digital, lifestyle and customer-centric approaches to create a dynamic space that shapeshifts to fit diverse brand experiences. More importantly, The Zone by Al-Futtaim reflects the diverse demands of today’s customers, they want to be constantly surprised by a brand, they want to interact with new innovations, explore Mobility-as-a-Service, see multiple new showcases.

From the newly launched BYD to the ever-popular Toyota & Lexus and the global brand Hertz, these are the brands planned to feature at The Zone by Al-Futtaim throughout 2023. To kick-start the journey of the hub with an extravagant statement, the Zone by Al-Futtaim will showcase the all-new Grand Wagoneer at its official inauguration.

The Zone by Al-Futtaim is located at Building 10, City Walk Boulevard.

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