HALLOWEEN Perfumes Celebrates the Spectacular Launch of ‘My Wish’ in Dubai

My Wish – A Luxurious New Fragrance Inviting You to Embrace Your Desires.

Dubai, UAE – October 29, 2024

HALLOWEEN is proud to announce the launch of My Wish, a stunning new fragrance that embodies the essence of desire and self-expression. Recently launched at the elegant Belcanto at Dubai Opera, this exquisite perfume promises to mesmerize fragrance lovers with its luxurious, sophisticated, but also modern, character.

The launch event was a dazzling affair, featuring captivating dance performance that symbolized the journey of self-discovery and the power of embracing one’s desires. Surrounded by Dubai’s top media and opinion leaders, the scent was revealed in a stunning display, allowing guests to experience its enchanting notes firsthand.

My Wish invites every woman to embrace her deepest desires, illuminating the inner strength and authenticity that reside within. Inspired by the journey of self-discovery, My Wish embodies the belief that every woman carries a unique light and magic within her. With its transformative power, this fragrance encourages women to embrace their true selves and let their most hidden desires shine brightly.

Crafted by the acclaimed perfumers Delphine Lebeau and Domitille Michalon, My Wish offers a captivating olfactory journey. The fragrance opens with vibrant notes of freshly cut cherry, beautifully complemented by delicate violet leaf and juicy blackcurrant. At its heart lies a luxurious bouquet of jasmine and gardenia, infusing the scent with sensuality and radiance. The base notes reveal an indulgent blend of salted caramel, moss, and patchouli, creating a unique and lasting signature that captivates the senses.

“My Wish is an invitation to dive into one’s most profound desires and express them with elegance. Each note is a reflection of authenticity and light, allowing women to shine uniquely,” says Lebeau. Michalon adds, “This fragrance embodies the transformative power of wishes, turning them into a beautiful reality that resonates deeply with every individual.”

The spot of the campaign was also revealed, highlighting the modernity and strength of the fragrance, with an original song by Andrea Rocha that conveys power from the start. My Wish exudes confidence and magic, with the perfume inspiring a transformative change that reveals the hidden desires of the woman who wears it.

More than just a fragrance, My Wish is a celebration of individuality and the transcendent power of embracing one’s true desires. With its elegant composition, this scent invites perfume lovers to illuminate their essence and share their unique magic with the world.

The launch event was a mesmerizing celebration of desire and self-expression, perfectly embodying the essence of My Wish. Guests were invited to lose themselves in the enchanting story of the fragrance, a tribute to the transformative journey of self-discovery and the celebration of one’s authentic essence.

HALLOWEEN EDT, the perfume of seduction and romanticism arrived in the world of selective perfumery in 1997. It became an intergenerational icon that after more than 25 years continues to seduce its first fans and new generations. Over the years, HALLOWEEN has become a perfume brand that, with its different creations, conquers women and men on all five continents.

HALLOWEEEN evokes magic and mystery, inviting us to make our dreams come true. It brings us closer to magic. The one we carry inside each of us. It invites us to believe in it and make it visible.

PyD is a renowned Spanish luxury perfumery and cosmetics company with global projection and a history in luxury fashion. Founded in 1998, PyD is dedicated to creating, developing, distributing, and international marketing fragrances linked to prestigious brands.

The group owns a set of its own perfume brands: TOUS Perfumes, HALLOWEEN Perfumes, EL GANSO Perfumes, SCALPERS Perfumes, and Nightology. Along with its own brands, PyD distributes other perfume brands in different markets, including Goutal Paris, Juliette has a gun, Moschino, Missoni, Versace, and Cartier, among others.