Dalma Mall supports Breast Cancer Awareness Month unveiling ‘Paint Dalma Pink’ Campaign

18th October 2024, Abu Dhabi, UAE

Dalma Mall, Abu Dhabi’s favorite shopping and entertainment hub, is pleased to announce the launch of its “Paint Dalma Pink” campaign, running from 18th to 20th October in collaboration with Sanad Al Watan Association and SEHA (Ambulatory Healthcare Services), along with Fitness First, Kidoos Entertainment, and Life Health & Glow.

This initiative aims to raise awareness about breast cancer, promote early detection, and extend support to those impacted by the disease. Through a variety of engaging and meaningful activities, the campaign invites the community to come together in solidarity to fight breast cancer.

The “Paint Dalma Pink” campaign offers a unique blend of entertainment, education, and wellness activities. By hosting events such as fitness workshops, survivor stories, art therapy, and health screenings, the campaign spreads vital awareness and encourages active participation. Collaborating with healthcare professionals, cancer survivors, and fitness experts, Dalma Mall aims to create a supportive environment where the community can learn, engage, and contribute to this important cause. Dalma Mall encourages visitors to dress in pink and participate in the activities to show their support.

Bhupinder Singh, General Manager and CFO of Dalma Mall, shared his enthusiasm for the ‘Paint Dalma Pink’ campaign, stating, “We are committed to raising awareness and fostering community engagement around breast cancer. Our event combines entertainment and education to highlight the importance of early detection and support for those affected. We encourage everyone to join this important campaign—together, we can make a lasting difference and stand united in the fight against breast cancer. At Dalma Mall, we are dedicated to creating a healthy, supportive environment for our visitors and customers. Early detection can save lives, and through our efforts, we aim to celebrate Breast Cancer Awareness Month while promoting a wellness-focused community.”

Dalma Mall presents an exciting three-day line-up of activities designed to educate, entertain, and engage the community. From 4:30 PM to 9:30 PM on 18th October (Day 1) and 6:00 PM to 9:00 PM on 19th & 20th October (Days 2 and 3), visitors can look forward to vibrant performances such as a flash mob, a Police Band show, Pink Musicians duo and many more. Children can get involved through Kids Zumba and Bollywood Dance workshops, while inspirational survivor stories, like that of Sumaya Alkaabi, offer a source of strength and hope.

Additionally, visitors will benefit from health and awareness talks by Dr. Mohanad Diab (Medical Oncologist) and Dr. Amal Alsereidi (Medical specialist) who will provide valuable insights on breast cancer awareness and prevention. And Dr. Zahra Alblooshi, representing Sanad Al Watan Women Society, along with the Dalma Mall Marketing team will spearhead the activities for the next three days.

Don’t Miss out on Art Therapy sessions, Fitness Challenges, and health screenings with free mammogram vouchers, vital signs checks, and BMI assessments that will also be available. With Dance Mania and Kids Activity Workshops, the campaign offers the perfect combination of fun, wellness, and meaningful awareness.

These initiatives reflect Dalma Mall’s ongoing dedication to the health and well-being of its customers and community.