CHLOÉ AUTUMN-WINTER 2023 EYEWEAR CAMPAIGN

Featured in the Autumn-Winter 2023 Eyewear Campaign, the new Chloé’s Gayia line represents the Maison’s unwavering commitment to producing fashion more responsibly through the use of innovative materials.

Style and sustainability converge as part of the Maison’s purpose-driven transformation based on the celebration of modern femininity and respect for the planet.

An emblem of this dual vision of beauty, the Gayia eyewear evolves with new shapes and a new palette. These fresh styles retain the previous season’s signature codes, including the founding principle, colour name and limited edition number – all inscribed on the inner temple of the frames attesting to their uniqueness. All Gayia models are crafted from ReAce, a 100% recycled acetate derived from pre-consumer acetate scraps, with the aim of using what already exists. In line with this concept, the dedicated packaging is made of bonded leather composed of up to 52% recycled materials.

Exquisite craftsmanship and sophisticated silhouettes are common elements of the reloaded range of sunglasses and optical frames, which come in earthy, organic and mineral tones as well as Black and Havana carryover options. From ‘Forest Brown’ and ‘Sparkling Sand’ to ‘Neon Green’ and ‘Amethyst Violet’, this colourful palette – available in limited quantities – adds depth and refinement to the bold proportions and thick contours of the Gayia styles, which are further enhanced with the luminous touch of the gold-finished Chloé logo.