Unveiling the Global Phenomenon of Adult LEGO Enthusiasts: From Celebrities to Communities

Dubai, United Arab Emirates, 21 August 2023

LEGO® Certified Stores Middle East, in partnership with Majid Al Futtaim Lifestyle, proudly introduces the inaugural LEGO Certified AFOL Community in the region. This community shines a spotlight on the remarkable universe of Adult Fans of LEGO (AFOLs), who hail from every corner of the globe, breathing life into intricate designs that push the boundaries of artistry and innovation.

Step into the realm of AFOLs, where ages fade into the background, and a shared passion for the iconic interlocking bricks unites a community that transcends professions, cultures, and backgrounds. The curtain rises on a world where architectural marvels, cinematic wonders, and captivating masterpieces come alive, sculpted by the hands of aficionados who find solace and inspiration in the art of building.

As the first of its kind in the region, LEGO Certified Stores Middle East is proud to unveil the LEGO Stores Community, a haven crafted by fans for fans.  The allure of LEGO for adults is more than just nostalgia; it’s a gateway to a realm of self-expression, where stress melts away, and creativity flourishes. A recent ‘Play Well Report’ unveiled by LEGO uncovered a universal truth: 93% of adults seek respite from the pressures of life, with over 80% on a quest for fresh avenues of relaxation. Amid these revelations, LEGO emerges as the remedy, with 83% of UAE adults finding solace in its embrace, escaping the mundane and enriching their creativity and focus.

For decades, the AFOL movement has surged across the world, birthing communities, events, and inspiration-rich media channels. Now, in a groundbreaking collaboration, LEGO Certified Stores Middle East joins forces with the AFOL community to orchestrate collaborative events, led by the AFOL Community Lead and a dedicated team of ‘Brick Buddies’.

Dubai’s AFOL’s are not alone, with flourishing global communities and even superstars being self-proclaimed AFOL’s, including Ed Sheeran, who found solace in Pirates of the Caribbean tales, to Chris Pratt’s narrative-driven adventures in minifigure realms, the star-studded lineup includes the likes of Daniel Radcliffe, Orlando Bloom, Anna Kendrick, Trey Parker, and the illustrious David Beckham.

With over a hundred products in the LEGO sets for Adults collection, the journey beckons every enthusiast. From movie magic to architectural marvels, the universe of possibilities unfolds. Explore your passions anew, embarking on a creative odyssey that transcends the limits of imagination.

To embark on this adventure or learn more about the LEGO Stores Community, connect with the Brick Buddies across any LEGO Certified Store in the UAE or visit lego.yellowblocks.me.