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Happy birthday, Alfa Romeo! Alfa Romeo celebrates 113 years of Noble Italian Sportsmanship with a bold video
Tomorrow – Saturday, June 24th – marks 113 years since the foundation of Alfa Romeo in 1910.
To celebrate this major milestone, Alfa Romeo is engaging its enthusiasts yet another demonstration of its daring attitude. The spectacular video the brand has made together with its Formula 1 driver Zhou Guanyu is a manifesto of the values that have distinguished Alfa Romeo’s DNA since 1910: Noble sportsmanship and Made in Italy.
The brand asked Chinese driver Zhou Guanyu to demonstrate his driving skills on a track not included in this year’s 23 venues. The driver jumped on board his single-seater at the Cassino plant where the Giulia and Stelvio are brought to life. The plant’s employees accorded him a warm welcome, with donuts and a traditional photo, until he exited the plant gates.
For Zhou Guanyu, it was then time to take the Formula 1 single-seater down the highway from Piedimonte San Germano to the Pomigliano d’Arco exit, home of the Alfa Romeo Giambattista Vico plant, where the Tonale is produced on a daily basis. The workers at the plant near Naples were definitely well-prepared when they welcomed and lauded the driver’s developments, in a setting that was completely out of the ordinary.
Since way back in 1910, Alfa Romeo’s history has covered over 100 years, thrilling entire generations and experiencing together with the country all the social evolutions that shaped Italy in the 20th century. Epochs marked by sporting glory and commercial successes, alternating with other more complex times, such as international conflicts that dealt a hard blow to society at the time.
The vigorous resurgence of the country after the two world wars unites Italy and Alfa Romeo. The bold attitude and the usual inclusive approach have meant that the brand has always returned to excite lovers of cars and sportiness.
Celebrations at the Alfa Romeo Museum in Arese
For the 113rd anniversary, the Museum in Area is officially preparing to celebrate the centenary of the Quadrifoglio:
On Saturday, June 24th, at 4.30 p.m., a backstage lecture will retrace the history of the icon that epitomizes Alfa Romeo’s sporting history. The guest of honor will be Giorgio Sivocci, grandson of Ugo, the driver who won the legendary 1923 Targa Florio in an RL, the first car with a green four-leaf clover painted on a white background on its bonnet.
At the end of the lecture, a long parade of Alfa Romeos involving all its models and eras will step out on the Museum’s internal track, followed by a procession towards central Arese to a green area, the venue for a special flashmob dedicated to the Quadrifoglio as the sun goes down.
On Sunday, June 25th, various activities are scheduled for groups and families, such as the Quadrifoglio-themed Treasure Hunt in the halls of the Alfa Romeo Museum.
The full schedule of events can be viewed at www.museoalfaromeo.com
For those who haven’t yet signed up and still want to take part in the weekend’s activities at the Museum, book by writing to info@museoalfaromeo.com.
Happy birthday, Alfa Romeo!
