STRATEGIC PARTNERS COLLABORATE FOR THE 28TH EDITION OF THE DUBAI SHOPPING FESTIVAL 

Dubai, United Arab Emirates, 30 December 2022

During the spectacular seven-week season of the Dubai Shopping Festival (DSF), residents and visitors are invited to experience incredible deals and offers, unmissable raffles, fabulous prizes, and breathtaking shows all across the city. This year, in collaboration with its partners, DSF has a host of new activations, events, and offers, along with the return of much-loved favourites like Dubai Lights, DSF Share Millionaire, Etisalat MOTB, drone shows, daily fireworks, and more. 

Now in its 28th edition, Dubai Shopping Festival, organised by Dubai Festival and Retail Establishment (DFRE), is the longest running festival of its kind in the world. The festival’s longevity and continued success could not have been achieved without the support of its strategic partners. Their contributions help to elevate the city’s standing as a world-leading destination, and further reinforce the strength of Dubai’s retail pillar – contributing to economic growth, and creating jobs and opportunities.   

Speaking on the strength and importance of these strategic partnerships, Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment said: “The retail sector is at the heart of trade and growth in Dubai, and our status as a global shopping capital plays a major role in attracting visitors and enhancing the quality of life for residents. This is why we continually strive to evolve our retail offering, from our world-leading malls that are home to the best global and homegrown brands, to creating experiences that are always different, always exciting, always compelling.  

“Dubai Shopping Festival is the jewel in the crown of these retail experiences. Ensuring that the world’s longest running festival of its kind – now in its 28th edition, continues to innovate and entertain is only possible thanks to our strategic partners from public and private sectors. They each play an irreplaceable role in the growth and success of DSF, and we are continually grateful for their partnership and proactivity.” 

Dubai Shopping Festival’s strategic partners shared their thoughts on this year’s festival, and why they have chosen to support this perennial favourite in Dubai’s packed annual calendar.  

Adnan Kazim, Chief Commercial Officer, Emirates Airline, said: “The Dubai Shopping Festival is one of the most important fixtures on Dubai’s calendar of events with an ever-growing list of attractions that offer new and unique experiences and appeal to every visitor segment. We are already seeing an influx of travellers from every corner of our network who are making Dubai their destination of choice this winter season – and we’re confident that this momentum will continue with the unrivalled shopping and incredible programme in store during DSF. Emirates is committed to supporting Dubai’s efforts to further build inbound demand from international markets, as well as raise the city’s profile as a key tourism player on the global stage and a strategic destination for business and investment.” 

Fuad Sharaf, Managing Director, UAE Shopping Malls, Majid Al Futtaim, commented: “For this year’s Dubai Shopping Festival, we at Majid Al Futtaim have outdone ourselves to bring unique offers and exceptional experiences to our customers at Mall of the Emirates and City Centre malls. From a 12-hour sale to surprises across our malls, chances to win one million SHARE points and a wide array of entertainment options, our mall visitors have much to look forward to. We invite all members of the community to make the very most of this exciting shopping season of the year, and hope to continue making memorable moments for everyone, every day.” 

Michel Ayat, CEO of AWR Automotive, said: “Since the festival’s inception, Arabian Automobiles – the exclusive dealer for Nissan, INFINITI and Renault cars in Dubai, Sharjah and the Northern Emirates – has proudly partnered with DSF to contribute towards consolidating Dubai’s exceptional global position as the ideal city to visit, work and live. What better way to celebrate over 25 years of a strategic partnership than by raffling every day a Nissan Patrol, the legacy vehicle that aligns with the heritage of the UAE. Our mission has always been to offer customers the utmost to ensure their happiness through exceptional service, offerings and valuable prizes. We want to express our gratitude to DSF’s organizers and look forward to another year of fulfillment and success.” 

Hayssam Hajjar, General Manager of Al-Futtaim Malls UAE, said, “Yet again, Dubai Festival City Mall is setting a new standard of customer experience with our phenomenal Spend & Win competition, inviting one lucky shopper to become a millionaire as part of the annual Dubai Shopping Festival. As the highlight of the retail industry calendar, Dubai Festival City Mall will be hosting one of our biggest launch events to date with a mesmerising firework show, coupled with new entertainment and activities for the entire family to enjoy throughout the DSF period.” 

Omar Khoory, Chief Assets Officer at Nakheel, said: “The Dubai Shopping Festival is always the most anticipated time for shoppers and travellers from all over the world. The amazing deals, live shows, family activities, celebrity performances and unique food concepts across Dubai provide a massive boost to the retail and shopping sector. Nakheel is continually innovating to provide unique customer experiences, and our destinations have pulled out all the stops to make this Dubai Shopping Festival memorable for shoppers and families. 

“We kicked off the festival by hosting the lighting ceremony of Dubai Lights as part of DSF on 14 December at The Pointe. Families and visitors can experience the wonders of the sea in our ‘Sea-Wonder’ campaign with underwater-themed parades, immersive activities, aquatic-themed decorations and fountain shows on Palm Jumeirah until 29 January 2023. Visitors can continue to enjoy the amazing and awe-inspiring activities, fantastic discounts and offers, and great opportunities to win exciting prizes throughout the festival at The Pointe, Palm West Beach, Nakheel Mall, Circle Mall and Ibn Battuta Mall.” 

His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, said: “During the last 28 years, ENOC has been a strategic partner of Dubai Festivals and Retail Establishment (DFRE), the organisers of the Dubai Shopping Festival. Since the beginning of this partnership, the Group has awarded over 1,000 winners with incredible prizes over the years. From life-changing mega raffles and promotions, the world’s longest-running retail festival has continued to drive tourism whilst encouraging consumer spend, which is ultimately boosting the local economy.” 

Nisreen Boustani, PR & Corporate Communications Manager of Mercato & Town Centre Jumeirah, commented: “It is our immense pleasure to be an integral part of the world’s longest-running retail festival, the internationally acclaimed festival and one of the best shopping experiences in the world. Mercato Brings the World to you this DSF is the theme chosen for DSF this year. Mercato has been transformed having taken inspiration from different countries and cultures around the world, such as Italy, Africa, Russia, Belarus, and Mongolia. 

“Visitors will enjoy a line-up of international weekly world-class entertainment, dazzling discount offers ranging from 25% up to 75%. What’s more, for every AED 200 spent at Mercato or Town Centre Jumeirah, one lucky winner will get the chance to win a weekly cash prize worth AED 20,000.” 

Abdullah Salem Al Mana, General Manager, Dubai Region, etisalat by e&, said: “We are always looking to be part of our communities by bringing the best experience, offering and digital world to everyone in the UAE. That’s why we’ve been part of the Dubai Shopping Festival 28 years legacy, an event that supported Dubai’s global position as a multi-faceted must-see destination. 

“Being a strategic partner of DSF’s e& Market Out of the Box (MOTB) for the past 10 years has enabled us to create more opportunities and offer better deals and discounts to all, and work with our partners to deliver a unique homegrown F&B and retail experience, with live activities and entertainment by local and regional artists. We look forward to delivering another successful festival this year, whilst living up to our vision of creating possibilities and pushing the boundaries of what is possible.” 

Pankaj Kumar, Head of OmniChannel Retail, Jumbo, commented: “Dubai Shopping Festival brings to life a retail extravaganza that’s unmatched. As one of DFRE’s long standing supporters, we save our best offers and promotions for this time of the year and do our part to make Dubai one of the world’s top retail destinations. For Jumbo’s customers, it’s a glittering opportunity to shop for electronics, home appliances and more, while standing a chance to win up to 1 kilo of gold and daily raffles.”  

Fareed Abdelrahman, Managing Director of Retail Destination at Dubai Holding Asset Management, said: “Dubai has earned its star as the city of novel experiences. The Dubai Shopping Festival has been integral in this journey of bringing the Emirate’s landmark destinations, offerings, and retailers to the fore. We are delighted to strategically partner with DFRE yet again to bring the Dubai Shopping Festival to life across our strategically located retail assets. Our portfolio of iconic destinations is primed to welcome residents and visitors with a calendar of original events, activations and offers and cement Dubai’s position as a global hub for tourism and leisure.  

“From hot-spot retail destinations like Bluewaters, JBR, Souk Madinat Jumeirah, Al Seef and The Outlet Village to niche and vibrant concepts like Al Khawaneej Walk and Box Park, all of Dubai Holding Asset Management’s retail assets are participating in the Dubai Shopping Festival. Visitors can look forward to a host of unique experiences, including a glimpse of Dubai in the 80s, holiday markets, special raffles for Tickit reward app members and more.” 

Shahram Shamsaee, CEO, Merex Investment, said: “Dubai Shopping Festival returns for its 28th edition with exceptional experiences of endless entertainment and shopping extravaganza. During the seven-week festival, we welcome our visitors to City Walk, The Beach, and La Mer to enjoy our open-air destinations and their world-class experiences across entertainment, gastronomy, shopping and leisure. 

“In collaboration with Dubai Economy and Tourism, City Walk comes alive with Dubai Lights themed ‘The Spark Within’ featuring 10 inspiring installations of renowned international artists exhibited across the destination. Visitors to The Beach get a chance to see the skies light-up with dazzling fireworks and spectacular drone shows. During this season, Pavilion at The Beach will be the best place to be with its captivating views and culinary delights. 

“By popular demand, Tunes DXB returns to City Walk and The Beach with an exciting line-up of artists to perform and endless live entertainments every weekend, providing the best and unique experiences for our visitors.” 

Jad Toubayly, Founder & CEO, Idealz, said: It’s our honour and privilege to come together with DFRE again for the 28th edition of Dubai Shopping Festival. DFRE has gotten us used to pushing the needle year on year and outdoing themselves with what the festival has to offer. This year is no different and so to celebrate the city’s flagship festival, we have planned many exciting raffles such as the DSF Grand Prize which will be an Apartment in Downtown Dubai. Idealz will also remain the exclusive digital point of sale for the DSF Nissan Mega Raffle allowing customers from all over the world to participate. We will also be launching our biggest ever cash prize raffle this DSF wherein one guaranteed winner will take home AED 3,000,000 in cash.” 

Shop, win and be entertained with the 28th edition of Dubai Shopping Festival (DSF) until 29 January 2023 with incredible deals, innovative events, world-class entertainment and life-changing prizes. Featuring the ultimate retail therapy from a wide range of homegrown and global brands as well as live concerts, outdoors markets, pop-up dining and more, this year’s DSF experience is not to be missed. 

Check out www.mydsf.ae and @CelebrateDubai and @StyledbyDubai on social media channels for more details.