KIND COSMETICS HAS BEEN CREATED BY WOMEN ON A MISISON TO ADD CONSCIOUSLY DRIVEN, VEGAN AND MULTI-PURPOSE COSMETICS TO EVERYBODY’S BEAUTY ROUTINE.

Founded by Lynda Chapman and Pia Dwyer, two women passionate about equality, The KIND Collective celebrates individuality and aims to empower everyone to be the best versions of themselves.

A year after its debut in Australia, The KIND Collective is making its entry into the GCC market with a mission to add consciously driven, multi-purpose cosmetics to everybody’s beauty routine.

With a focus on multi-use products, the KIND collection’s Hybrid Heroes range are proudly made in Australia from 100% vegan ingredients to simplify the everyday make-up routine. This range consists of 13 game-changing products including high-performing bases, nourishing lipsticks, and lash and brow perfectors. The range is also complimented by bamboo brushes with super soft vegan bristles.

All KIND products are cruelty free, PETA accredited, and boxed in 100% compostable bamboo packaging.

“I’m thrilled to be able to launch The KIND Collective in the GCC. This is a cosmetics range that is more than just pretty. It aims to empower individuals to be the best versions of themselves,” says Lynda. “When launching a new brand, it’s important to be transparent with our customers on where our products are made and the steps that we’re taking to ensure our range is held to a high standard without compromising on efficacy or price.”

Gone are the days that natural means low or no performance. Many natural ingredients are rising to the occasion, while also being better for the environment. These plant-based ingredients such as Kakadu Plum, Liquorice Root Extract and Avocado Oil are kind to skin, and are often better tolerated by sensitive skin.¹

“We wanted to ensure the range was science-led to get the best out of our natural ingredients. Using natural blue light technology, we are able to help keep skin safe as we spend more time on our phones and in front of computer screens.” says Pia.

The Hybrid Heroes range:

MIRACLE GLO SKIN SERUM:

The Miracle Glo Skin Serum is a multi-purpose serum creating the smooth base of a primer, the glow of a highlighter, all while nourishing skin with the serum base of Hyaluronic Acid and natural plant botanicals.

Incorporating nourishing skin benefits of Kakadu Plum, Kangaroo Paw and Vitamin E. Made in Australia and packaged with sustainable and 100% compostable bamboo card.

WONDERLASH HEALTH+ MASCARA

The Wonderlash Health+ Mascara is a natural, 100% vegan formula that nourishes lashes while giving instant volume and definition. Boasting the blackest black pigment, this buildable formula allows you to create your desired level of volume, ready for any occasion.

Formulated with a natural polymer Cell-U-Lash that helps to stimulate superior volume and lift to lashes. Repair & nourish lashes with the antioxidant-rich Argan Oil, Kakadu Plum and Vitamin E combined with the nourishing features of Shea Butter.

NATURAL MINERAL FOUNDATION POWDER

The Natural Mineral Powder, available in six versatile shades, is a finely milled face powder with a soft-focus, light-reflecting finish to even out your complexion, cover redness and pigmentation, blurring the appearance of pores, fine lines and wrinkles. With skin nourishing Jojoba, Vitamin E, and pore-refining Kaolin, this Australian made powder also includes the best in skin science with Natural Blue Light Protection to keep skin safe from the stresses of short-wave blue light emitted from screens, along with SPF 15+ to protect skin from harmful UV.

As part of a consumer study¹:

•           92 percent of consumers saw healthier looking and feeling skin in just 7 days;

•           96 percent saw a more even complexion and softer skin.

KIND Cosmetics products will be available on shelves in the region starting August 2022, exclusively at FACES stores across the UAE and KSA and online at www.faces.com. For more information and to keep up with the latest news, follow KIND on Instagram and Facebook @thekindcollectiveme