DUBAI SUMMER SURPRISES KICKED OFF ITS SILVER JUBILEE EDITION WITH AN ARRAY OF CELEBRATIONS ACROSS THE CITY
Dubai Summer Surprises (DSS) kicked off its 25th edition with an incredible array of shopping deals, entertainment, daily surprises, and exciting family events across the city.
The opening weekend saw a joyful turnout of shoppers enjoying the massive deals of the 25 Hours Sale with up to 90 per cent off and a chance to win One Million SHARE Points at the Majid Al Futtaim malls, including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem and City Center Al Shindagha. Dubai’s residents and visitors also took advantage of the DSS 24-Hour Hotels Surprises, a specially curated, exclusive flash sale on hotel stays, only available for 24 hours on 1 and 2 July.
The city celebrated the silver jubilee edition of DSS with a multitude of activations and parades in malls, delightful ambience and lighting installations across Dubai, in addition to the grand return of Modesh World at the Dubai World Trade Centre, which was visited by thousands of people over the weekend.
Plan summer in Dubai to make the most of everything the city has to offer from relaxing staycations, exciting live entertainment, gastronomical experiences, family outings and the best shopping deals. Visit www.mydss.ae for the full calendar of events and @CelebrateDubai and @StyledbyDubai on social media channels.
Dubai Summer Surprises is supported by key sponsor RAKBANK MasterCard and Strategic partners which include: Al Futtaim Group (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Dubai International Financial Centre, Emirates Airline, Enoc, Etisalat, La Mer, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2), The Beach and The Outlet Village.
