etisalat by e& introduces all-new ‘Content Passes’ to deliver unique digital experiences

• Four Content Pass categories: Music, Gaming, Video, and  Connect
• Offers rich content data allowances for favourite apps per category, plus free digital subscriptions, discounts and more

Abu Dhabi, 29June 2022: Etisalat UAE, branded as “etisalat by e&”, today announced the launch of its Content Passes, an all-new lifestyle bundle. The new offering addresses the customers’ increasing demand for seamlessly accessing music, mobile games, video and social media through Etisalat’s advanced mobile network. The launch is part of the company’s continuous efforts to provide creative offerings that best support its customers’ requirements and enhance the customer experience.

The launch follows e&’s recent unveiling of “etisalat by e&” as the new brand identity for Etisalat UAE, in line with the Group’s positioning as the global technology and investment conglomerate that digitally empowers people and societies. This illustrates the company’s continuous efforts to provide creative offerings that best support its customers’ requirements and enhance the customer experience.

Collaborating with popular brands such as Anghami, JioSaavn, Amazon Prime and STARZPLAY among others, etisalat by e& launched the ‘Content Pass’ to offer postpaid customers a combination of telecoms and digital benefits. Each Content Pass offers 10GB of content data that can be used to access the most popular apps in the category without consuming the data included in the postpaid plan. In addition, as a promotional launch offer, the content data allowance will be doubled, giving customers 20GB in the pass. The other benefits include one complimentary digital subscription, additional subscription offers on other digital services, discount vouchers for accessories, shopping vouchers, and the chance to win invitations to exclusive events. All etisalat by e& postpaid subscribers can buy the various passes.

As the landscape in the telecom industry undergoes constant evolution, etisalat by e& has adopted a progressive outlook and created these next-generation packages that enable a seamless digital customer experience. “The way customers engage with the digital world is continuously transforming, encouraging us to innovate continuously. We design game-changing product offerings such as the Content Pass, to meet consumers’ changing digital needs and interests, uniquely addressing a variety of consumer passion points, through combining digital services with our core telecom services,” reiterated Khaled ElKhouly, Chief Consumer Officer (CCO) Etisalat UAE.

etisalat by e& postpaid customers can select from four passes – Music Pass, Gaming Pass, Video Pass and the Connect Pass, each available for AED 100. The price of Content Passes includes an AED 100 device discount that can be used when purchasing selected flagship devices. Customers also have an opportunity to enter monthly raffle draws to win invitations to exclusive events and shopping vouchers. 

The Music Pass includes a free subscription to Anghami Plus, an exclusive subscription offer for JioSaavn Pro, and 20GB of content data to stream music from Anghami, JioSaavn and Tidal.

For gaming enthusiasts, the Gaming Pass offers free UCs (in-game currency) to PUBG Mobile (limited period offer), a subscription offer for Arena and 20GB of content data for mobile gaming on PUBG Mobile and Arena.

The Video Pass includes a free subscription to Switch TV, subscription offers for Amazon Prime and STARZPLAY, as well as 20GB of content data to stream Switch TV, Prime Video, STARZPLAY and other popular video streaming apps.

The Connect Pass gives access to all things social, a free subscription to GoChat Messenger for Internet calling as well as unlimited SMSs. The 20GB of content data on the Connect Pass can be used for Facebook, Messenger, Twitter, Instagram, Snapchat, Linkedin, Whatsapp, WeChat, TikTok and GoChat Messenger.