ADIDAS LAUNCHES ULTRABOOST 22 IN NEW COLORWAY
- Ultraboost 22 has been tailored to the female foot and is designed to deliver 4% more forefront energy return than the Ultraboost 21 for women
- The new adidas Ultraboost 22 is available in-store and online on https://www.adidas.ae
Dubai, March 14, 2022 – Today, adidas Running reveals a new colorway for the latest addition to the iconic Ultraboost franchise. Having initially launched in December 2021 in mauve, the Ultraboost 22 is now available in a new colorway.
Created by an all-women team, the adidas Ultraboost 22 provides runners with 4% more forefront energy return than the Ultraboost 21 for women. Tapping into women-specific insights and using an online anatomy database of 1.2 million-foot scans[1], conducted and analysed by footwear and technology researchers Jura, Žabkar & Džerosk (2019), the Ultraboost 22 is tailored to create a 360-degree fit improvement for the female foot.
Nora Wilimzig, Senior Product Manager at adidas said: “Following on from our successful launch of the Ultraboost 22 last year, we’re excited to continue its legacy with the launch of the silhouette in a new colourway.”
Retailing at AED 899, adidas Ultraboost 22 is available in-store and online on https://www.adidas.ae.
To find out more, please visit adidas.ae
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[1] Jurca, A., Žabkar, J. & Džeroski, S. Analysis of 1.2-million-foot scans from North America, Europe and Asia. Sci Rep 9, 19155 (2019). https://doi.org/10.1038/s41598-019-55432-z
