The Original, British-Born, Ethical Cosmetics Company The Body Shop, Unveils Three New Activist Maker’s Workshop Stores in Abu Dhabi and Sharjah
Following the huge success of launching the “Activist Maker’s Workshop” stores in KSA and Dubai, iconic beauty brand, The Body Shop, is rolling up its sleeves again this February to unveil two new flagship stores in Abu Dhabi (Al Fursan Mall) and Sharjah (Rahmania Mall). The new ‘Activist Maker’s Workshop’ stores are part of huge expansion plans across the region that will encourage residents of these areas to explore products and discover how, together, we can fight for a fairer and more beautiful world.
The Body Shop’s new Activist Maker’s Workshop stores are a place for play and discovery, where shoppers can immerse themselves in the brand and get inspired by their legendary beauty products and ethical purpose. Find out what makes this new concept store a truly unique experience.
SUSTAINABLE STORE FIXTURES
The Body Shop is going back to its roots and continues its passion for being forward-thinking and environmentally progressive. The stores have been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help minimize their environmental footprint. Examples include a metal facade constructed in aluminium, which requires less energy production than other materials and is infinitely recyclable. The store also boasts worktop surfaces that are manufactured from 100% recycled material destined for landfills.
REFILL STATION
The refill station is a key part of The Body Shop’s ongoing retail strategy globally. Customers will be able to purchase refills for an assortment of The Body Shop’s body and hair care products in reusable aluminium bottles. The Body Shop’s ambition is for over 500 stores across the world to offer refills within the next 2 years. Scan the barcode to take a pledge today and join the REFILL REVOLUTION.
Pick up The Body Shop’s most-loved products from the bestsellers’ bays, featuring an edit of head-to-toe heroes loved by customers around the world. Led by single ingredients – many of them sourced through the brand’s Community Fair Trade programme – ranges like Tea Tree, Ginger and Hemp have become favourites for their hardworking formulas. The Body Shop’s all-female, friendly staff are on-hand to offer demonstrations, tailored tips and new ways to experience these iconic products.
ACTIVISM HUB
The new store also features an activism hub where people can discover the brand’s activist roots as well as campaign for social change around issues ranging from gender equality to fighting cosmetic animal testing. Customers can also find out how they can get involved and take a stand with The Body Shop’s global and local collective of fearless activists.
GIFTING STATION
Thanks to the gifting station, there are endless ways to make the perfect present as special as your special someone. Get creative and personalise gifts with stamps, ribbons and recyclable paper to treat your loved ones to something truly unique. You can even personalise your refillable bottle with stickers from the gifting station!
A TEAM OF ACTIVISTS
As always, The Body Shop’s friendly, knowledgeable Activist Maker’s Workshop store teams will be on-hand to help shoppers experience and play with products like never before. This all-female team will be happy to offer expert advice, personalised makeovers and body care, skincare and haircare experiential demonstrations. And, if you want to, they’ll also be excited to share and engage in activity around The Body Shop’s recent campaigns, the environment, social justice and how we can create and fight for a fairer and more beautiful world.
For more information about The Body Shop, visit https://www.thebodyshop.ae/ or keep up to date with the brand’s latest news on Instagram and Facebook: @TheBodyShopUAE
