Tanishq Expands Its Presence in the UAE with the Opening of Its First Store in Dubai South at Ibn Battuta Mall
Dubai, United Arab Emirates – February 15, 2026
Tanishq, India’s leading jewelry brand and part of Titan Company Limited, has announced the expansion of its presence in the United Arab Emirates with the opening of its first store in Dubai South, located at Ibn Battuta Mall – Andalusia Court. Spanning over 2,000 square feet, the new store marks a key strategic milestone in the brand’s expansion journey as it enters one of Dubai’s fastest-growing residential and lifestyle hubs. This reflects its long-term commitment to serving the emirate’s diverse and expanding customer base.
With 18 stores now operating across the UAE and continued investment in key high-growth areas, Tanishq’s expansion strategy is gaining strong and accelerating momentum. The launch of the Dubai South branch comes shortly after the opening of another store at the Gold Centre in the Dubai Gold Souk, highlighting a carefully considered expansion approach that strengthens the brand’s presence in both established jewelry destinations and emerging residential communities alike.
The opening at Ibn Battuta Mall aligns with Titan’s broader strategic direction to reinforce Tanishq’s leadership position in the UAE jewelry market. By combining rapid network expansion, strategic site selection, and a diversified product portfolio catering to varied tastes, Tanishq continues to enhance its competitive edge and deepen customer engagement across Dubai and the wider UAE.
Speaking at the inauguration, Arun Narayanan, Global CEO – Jewelry Division, Titan Company Limited, said: “We are proud to launch our first store in Dubai South. This expansion reflects our focus on building a strong presence in locations that represent the future of urban living in the UAE. Dubai South is a natural step in our growth journey, given its rapid residential expansion and long-term community development, which aligns with Titan’s commitment to investing in formats and locations that make trusted jewelry accessible in customers’ everyday lives.”
He added: “The Dubai South store represents a deliberate step within Tanishq’s long-term expansion strategy in the UAE, centered on establishing a presence in areas witnessing urban growth. Dubai South stands out as a residential hub and a key destination for living and economic activity, supported by infrastructure growth, a well-developed aviation and logistics sector, and a young, ambitious demographic with a deep cultural affinity for jewelry. Through this location, we can closely engage with families at important milestones in their lives, reinforcing our commitment to building sustainable relationships in markets with strong growth potential.”
The store features a rich assortment of jewelry, including gold and diamond pieces suitable for daily wear and special occasions, bridal jewelry, as well as carefully curated luxury sets. The collection has been tailored to appeal to young couples, growing families, and customers celebrating key life milestones within the 25–45 age group. This location reflects Tanishq’s growing focus on fast-developing residential areas with a strong cultural connection to gold, alongside rising demand for diamonds. The product assortment is also aligned with the needs of middle- to upper-income households, particularly the large South Asian community that represents a key and sustained driver of jewelry demand in the region.
He further stated: “The opening of our Dubai South store marks a strategic move to strengthen Tanishq’s presence in fast-growing residential communities. This market includes a significant segment of young families who make purchases during important life occasions, driven by a deeply rooted appreciation of gold and diamonds as symbols of lasting celebration. Our focus remains on offering a comprehensive jewelry portfolio under one roof, supported by transparent practices, consistent quality, and a shopping experience that builds long-term trust. As we continue to expand across the UAE, our approach is rooted in understanding the evolution of local communities and aligning our presence with the places where our customers live, celebrate, and invest in life’s most meaningful moments.”
Building on this growing momentum, Tanishq’s journey in the UAE is set to accelerate further in the coming phase. With a strong pipeline of new store openings planned, the brand continues to evaluate additional locations across the Emirates as part of its medium- and long-term expansion vision. This growth strategy is based on early entry into emerging residential communities while strengthening presence in established retail destinations, enabling Tanishq to build one of the region’s broadest and most strategically curated jewelry retail networks.
