Legendary Kapil Dev Joins Thriwe at Emirates NBD CEO Masters 2026, Elevating the Region’s Most Exclusive Golf & Business Gathering

Dubai, UAE – 13th January 2026:

Thriwe, a leading technology-driven “benefits-as-a-platform” company, joined this year’s Emirates NBD CEO Masters 2026 as silver sponsor on 9th January 2026, Friday at Montgomerie Golf Club Dubai , reaffirming its standing as a trusted provider of loyalty and lifestyle benefits for corporates throughout the region. The delightful Montgomerie Golf Club Dubai in Emirates Hills, well known for its championship design, hosted the esteemed golf and networking event.

Senior executives, founders, investors, and government officials came together for a competitive golf tournament, followed by an exclusive networking evening designed to foster high-level business engagement.
The presence of former Indian cricket captain Kapil Dev raised the event’s prestige. During the award ceremony, Kapil Dev took the stage to share insights from his athletic career and present trophies to the tournament’s top performers, making it a memorable experience for the audience.
Speaking on the occasion, Dhruv Verma, Founder & CEO of Thriwe, said: “The CEO Masters remains a great platform for bringing together thought leaders from different sectors. At Thriwe, we proudly extend support for events where sport, business, and community come together. With the growing golf culture and world-class infrastructure in place, we are delighted to be a part of a network that helps to build business networks.”
Along with numerous partners and local brands that helped to create the iconic CEO Masters experience, the event was sponsored by a prestigious group of companies, including Emirates NBD as Title Sponsor.
Russell Yeomans, the founder of Sport2Business Events (part of WPSL Services), commented on the event’s success, saying, “The Emirates NBD CEO Masters has grown into one of the most respected events on our annual calendar. The business community’s response motivates us to set even higher standards every year. The 2026 edition was no different, and we had the pleasure of welcoming Kapil Dev and carrying on our long-standing collaboration with Thriwe, who has played an integral part in enhancing the participant experience. We are now working with Thriwe to globalize the CEO Masters. In 2025 we held events in Kenya and Mauritius, in 2026 we plan to run additional CEO Masters events in India, Indonesia and the UK”.
The CEO Masters 2026, powered by Thriwe has again confirmed the remarkable synergy existing between sport and business fields in the UAE. With its world-class amenities, prestigious guests, and smooth organization, the event has kicked off the year with an exciting line-up of golfing and leadership gatherings.
About THRIWE: THRIWE, established in 2011 by Dhruv Verma, an XLRI alumni, is headquartered in India with regional offices across the nation, UAE, Singapore, London, and Florida. The company offers a wide array of loyalty solutions driven by rich data and tech. THRIWE’s offering is to delight the brand’s customers, employees, and key stakeholders with tailor-made rewards and benefits, including discounts, cash-back, and exclusive offers from partner brands.

For More Information, Visit Website: https://thriwe.com/