DSF Announces Major Citywide Sales & Winning Opportunities Ahead of the Festive Weekend

Dubai, UAE – 23 December 2025

Dubai Shopping Festival (DSF) announces the line-up of major retail promotions launching across the city from 26 December — including the start of the DSF Sale Season, new Scan & Win campaigns, mall-exclusive rewards, and the return of the highly anticipated DSF 12-Hour Sale. With more than 1,000 participating brands and 3,500 outlets across Dubai, residents and visitors can look forward to exceptional bargains and multiple opportunities to win big throughout the DSF period.

DSF Sale Season (26 December 2025 – 1 February 2026)

DSF Sale Season officially begins on 26 December, offering 25% to 75% off across 1,000+ global and local brands and more than 3,500 outlets citywide. Shoppers can enjoy major discounts across fashion, beauty, home, electronics, kids, lifestyle and more throughout the five-week promotional period.

DSF Mega Raffle – Shop, Scan & Win (Citywide | 26 December – 1 February)

A citywide Shop, Scan & Win promotion invites shoppers to spend AED 300 or more at participating stores across the Dubai Shopping Festival for the chance to win one of five Nissan Patrol SE T2 2026 cars, drawn weekly. Shoppers simply scan the QR code on the official Shop, Scan & Win POSM at participating stores and upload their receipt via the designated platform to enter the draw, driving increased spend, repeat visits and festive shopping journeys across the city.

Mercato Mall: DSF Shop, Scan & Win (26 December – 11 January)

At Mercato Mall, shoppers can participate in an exclusive mall-only prize campaign. By scanning receipts inside Mercato, visitors enter mall-specific draws that run until 12 January, giving shoppers more ways to win during the post-Christmas shopping period.

DSF 12-Hour Sale at Majid Al Futtaim Malls (26 December, 10am–10pm)

Returning for one day only, the DSF 12-Hour Sale will run across Majid Al Futtaim malls from 10am to 10pm on 26 December, offering 25%–90% off at 100+ participating brands.

Participating malls include:

Mall of the Emirates

City Centre Mirdif

City Centre Deira

City Centre Me’aisem

City Centre Al Shindagha

My City Centre Al Barsha

Adding to the excitement, shoppers spending AED 300+ at Mall of the Emirates, City Centre Mirdif, or City Centre Deira can scan their receipts using the SHARE app for a chance to become the next SHARE Millionaire.

Continuing Promotions

Ongoing promotions include;

Biggest Prize of the Year: Majid Al Futtaim Malls’ headline DSF campaign gives shoppers spending AED 300+ the opportunity to win AED 1 million in cash across Mall of the Emirates, City Centre Mirdif and City Centre Deira.

Modesh and Blue Rewards Millionaire: Families shopping at Dubai Festival City Mall can spend AED 300+ for the chance to win one million Blue Points as part of Blue Rewards’ DSF Millionaire campaign.

DSF Golden Tickit: Dubai Holding’s DSF Golden Tickit rewards shoppers at Tickit partners with automatic entries, with 38 winners each receiving AED 10,000 in Tickit points.

A Citywide Retail Moment

These promotions build on Dubai’s biggest shopping season of the year, offering unbeatable value and multiple pathways to win throughout DSF’s 38-day programme. Full details and terms are available on mydsf.ae.

Strategic Partners

DSF 2025-2026 is supported by Key Sponsor Commercial Bank of Dubai, and Strategic Partners, including: Al-Futtaim Malls (Dubai Festival City Mall and Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Souq Al Seef, Bluewaters, Ibn Battuta Mall, Nad Al Sheba Mall, Palm Jumeirah Mall, and The Outlet Village), Emirates airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach, JBR), talabat plus more to be revealed.

For more information about Dubai Shopping Festival please visit mydsf.ae or follow @dubaifestivals on social media