Natuzzi Italia Unveils the Memoria Bed Designed by Karim Rashid.. A Harmonious Blend of Design and Mediterranean Soul
Dubai, United Arab Emirates – July 2025
Natuzzi Italia, a global leader in luxury furniture, unveils the “Memoria” bed following its debut at Salone del Mobile as part of its participation in Milan Design Week 2025. This launch marks a continued creative collaboration with internationally renowned designer Karim Rashid, a prominent figure in contemporary interior design.
The “Memoria” bed represents an emotional return to Natuzzi’s roots, celebrating 66 years of Italian craftsmanship, Mediterranean culture, and emotional design rooted in the enchanting coastal region of Puglia in southern Italy, where the brand’s story began.
Following the remarkable success of last year’s “Memoria” collection for luxurious living room furniture, this year, the brand expands its “Circle of Harmony” philosophy into one of the most intimate and elegant spaces in the home: the bedroom.
The “Memoria” bed is designed as a tribute to Mediterranean hospitality, blending nostalgia, comfort, and modern elegance. At its core, it embodies Natuzzi’s fundamental values: harmony, beauty, and a deep emotional connection to place.
The bed’s flowing lines reflect the gentle hills and tranquil rhythms of nature in Puglia, also drawing inspiration from the white clouds suspended in its skies — a symbol of serenity and the warmth of life. The result is a complete artistic piece that fuses the luxury of modern furniture with the comforting warmth of childhood memories.
The look is complemented by a luxurious side table featuring soft, fluid lines and a glossy finish that enhances the allure of Italian furniture, harmoniously balancing function and elegance.
The “Memoria” bed is available in two options: luxurious fabric or natural leather. Customization options include a divided slatted base or an electric mechanical base, along with a premium mattress — ensuring an ideal sleeping experience centered on comfort and personal well-being.
Natuzzi Italia continues to strengthen its partnership with Karim Rashid by expanding the “Memoria” design range, which began with the iconic “Memoria” sofa from the “Circle of Harmony” collection, now extending the same aesthetic and humanistic vision to bedroom furniture.
Natuzzi Showrooms in the UAE:
- Natuzzi, Sheikh Zayed Road, between 2nd and 3rd Interchange, Dubai
- Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai
- Natuzzi The Galleria, Al Maryah Island, Abu Dhabi
For more information, please visit the nearest Natuzzi showroom in Dubai or Abu Dhabi, or visit: https://westernfurniture.ae/natuzzi-italia
Or contact us at: +971 4 337 7152, +971 4 338 0777, +971 2 644 4048.
