Choithrams, UAE Food Bank and Dubai Cares Light Up Lives with Double Blessings Ramadan Campaign

Charitable initiative to boost education and community welfare projects in partnership with Dubai Cares and UAE Food Bank.

Dubai, 26 March, 2025

Choithrams, UAE’s much-loved community supermarket, has announced the launch of the fourth edition of “Double Blessings” Ramadan initiative, a successful fundraising and awareness campaign run in collaboration with Dubai Cares and UAE Food Bank, both part of the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI). The campaign aims to rally community support to boost philanthropic projects focused on providing access to education within marginalised communities and food to vulnerable sections of the society.

The campaign, which runs until 29 March 2025, invites customers to donate virtual biryani boxes, priced at AED 10, or food boxes worth AED 20, at checkout counters across all Choithrams stores in Dubai. Donations can also be made online at Choithrams.com. All proceeds will be channeled through the UAE Food Bank and Dubai Cares to ensure that essential food supplies and educational resources reach those most in need.

L.T. Pagarani, Chairman of Choithrams Group, said, “Support of our customers, partners and stakeholders has ensured Double Blessings Ramadan campaign keeps reaching more people in need. We are truly grateful for the support of customers and partners and look forward to another year of successful fundraising, spreading goodness this Ramadan.”

Hosted annually by Choithrams, the Double Blessings Ramadan Campaign has become a well-recognised community-led campaign that unites residents and tourists towards the one goal of sharing the blessings during the holy month.

Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares, said: “We deeply value partners like Choithrams who strengthen our mission to empower children and communities through education. Their continued support since 2007 has been instrumental in driving positive change and creating impact in underserved communities around the world. This Ramadan, we ask Choithrams customers to continue their generous support, as they have in previous years, to help us make an even greater impact.”

Manal Obaid Yaroof, head of UAE Food Bank Committee, said, “Our long-standing partnership with Choithrams is an excellent example of collaboration that has helped in delivering thousands of meals to those in need through UAE Food Bank distribution channels. It is an excellent example of living the message of Ramadan, standing next to those in need as one community.”