OMODA & JAECOO Officially Launched in the UAE, Redefining Automotive Experiences with Innovation and Customer-Centric Excellence
OMODA & JAECOO enter the UAE market with a vision beyond selling cars—creating value and redefining mobility experiences.
A customer-first approach: The brand is designed for modern consumers seeking innovation, sustainability, and cutting-edge automotive technology.
Three flagship models—OMODA C5, JAECOO J7, and JAECOO J8—are unveiled, offering AI-driven connectivity, luxury, and off-road mastery.
Dubai, UAE, 26 February 2025
OMODA & JAECOO, the innovative automobile brand dedicated to pioneering the future of travel, was officially launched in the UAE to serve the entire Middle East region, marking a new era of intelligent mobility that places customer value and lifestyle integration at the heart of the automotive experience.
The exclusive event at Armani Hotel Dubai brought together over 300 distinguished guests, including high-profile figures from the public and private sectors, as well as media representatives and social media influencers. The brand unveiled its vision for the future, emphasizing innovation, sustainability, and a reimagined approach to mobility that goes beyond traditional vehicles.
A Brand That Goes Beyond Cars – Creating Value and Fulfilling Market Needs
OMODA & JAECOO enters the UAE not just to sell cars, but to fulfill an unmet need in the market for intelligent, stylish, and lifestyle-driven mobility solutions. Designed for customers who seek seamless technology, sustainability, and adventure, the brand combines cutting-edge design, AI-powered intelligence, and performance-driven engineering to deliver a truly futuristic experience.
Shawn Xu, CEO of OMODA & JAECOO Automobile International, said: “The UAE represents a key milestone in our global expansion—not just as a regional market, but as a hub for innovation and progressive mobility. OMODA & JAECOO is not just about manufacturing cars; we are creating value, shaping lifestyles, and redefining what it means to own and drive a vehicle. Our vision is to put the customer at the center of everything we do, ensuring that every journey is not just about transportation, but about experience, emotion, and connection to a future-driven world.”
Designing the Future of Mobility
At the heart of OMODA & JAECOO’s philosophy is progressive design and intelligent innovation. The brand’s futuristic approach is led by Peter Matkin, Chief Engineer of JAECOO who commented: “Our mission is to push the boundaries of automotive design, creating vehicles that resonate with modern lifestyles. OMODA’s sleek, futuristic styling and JAECOO’s rugged elegance embody a balance of art and engineering, offering customers a fusion of technology, luxury, and adventure.”
The Three Flagship Models Introduced in the UAE
The grand launch event witnessed the debut of three groundbreaking models, each tailored to distinct customer lifestyles:
OMODA C5: The Intelligent Futuristic SUV
AI-powered connectivity and next-gen intelligent cockpit
Aerodynamic, futuristic design with sleek, dynamic styling
Advanced driver assistance systems (ADAS) ensuring maximum safety
Efficient turbocharged engine, delivering high performance with reduced emissions
JAECOO J7: The Sophisticated Urban SUV
minimalist interior with premium materials and tech integration
Adaptive AWD system, offering precision handling for both city and adventure drives
AI-powered infotainment system with voice
Eco-friendly powertrain options, emphasizing sustainability and efficiency
JAECOO J8: The Ultimate Off-Road Performer
High-ground clearance and all-terrain capability for rugged exploration
Robust turbocharged engine designed for power and endurance
Intelligent off-road driving modes, adjusting to various terrains seamlessly
Luxury-meets-adventure interior, combining rugged durability with premium comfort
A Journey of Innovation and Commitment to the UAE
With a presence in 34 global markets, OMODA & JAECOO is one of the fastest-growing automotive brands worldwide. Its rapid expansion is backed by Chery, the largest Chinese automotive manufacturer, and is driven by a commitment to intelligent, sustainable, and customer-centric mobility.
To ensure seamless service, logistics, and after-sales support, OMODA & JAECOO has invested in a 12,000 sqm spare parts distribution center in JAFZA, the largest Chinese automotive parts hub in the Middle East. Additionally, a strategic partnership with Maersk ensures 100% spare parts availability and fast delivery within 24 to 48 hours, reinforcing the brand’s dedication to an unparalleled ownership experience.
The Future Starts Now
With the UAE launch, OMODA & JAECOO is setting a new standard in mobility, offering customers a future-driven, technology-rich, and experience-focused automotive journey.
Shawn Xu concluded: “We are not just launching cars; we are launching a movement—one where technology, sustainability, and human-centric design merge to create an automotive experience that is truly transformational. The UAE is just the beginning.”
