Vietnam’s Largest Private Conglomerate Knows To Put Customer First
Vingroup has secured market leadership across various sectors by prioritizing customer satisfaction. Its operations, spanning real estate, technology, and beyond, are rooted in a customer-centric philosophy that has been integral to its success.
A business’s success in one field may sometimes be attributed to chance, but sustained performance across multiple industries indicates a strong foundation of values that fuels growth. Vingroup, with its customer-centric DNA, serves as a prime example, with its subsidiaries consistently leading in their respective sectors. A deep commitment to understanding and addressing customer needs has been the guiding philosophy of the company since its inception.
From Instant Noodles to Business Empire
Vingroup’s customer-first approach traces back to its beginnings in Ukraine during the early 1990s. When founder Pham Nhat Vuong introduced instant noodles to a market unfamiliar with the concept, he and his staff demonstrated the product’s preparation to skeptical consumers, emphasizing its convenience and ease of use. This hands-on engagement overcame initial resistance and led to widespread adoption, teaching Vingroup the value of forging direct connections with customers.
As the company expanded into other industries, it continued to prioritize customer insights. Before launching Vinpearl, its hospitality brand, for example, Vuong conducted field studies at resorts in Thailand and Singapore to understand customer preferences. This groundwork enabled Vinpearl to design offerings tailored to Vietnamese families and international tourists, securing its position as a leader in Vietnam’s hospitality market.
Innovating with the Customer in Mind
This customer-centric ethos extends to Vingroup’s foray into the automotive industry with VinFast, Vietnam’s first domestic car maker as well as its first electric vehicle (EV) manufacturer. Recognizing the global shift toward sustainable transportation, VinFast developed EVs that combine cutting-edge technology with features suited to local needs. Even after transitioning fully to EV production, the company maintained strong support for its gasoline vehicle customers, offering enhanced warranties, mobile servicing options, and a decade-long commitment to after-sales service—policies far exceeding industry norms.
VinFast’s customer-centric philosophy has fueled its success domestically and in international markets, including North America, Europe, and Southeast Asia. Now, as the company enters the Middle Eastern market, it aims to replicate this approach, anticipating and addressing regional consumer expectations. With flagship models such as the VF 8 and attractive benefits like a long warranty coverage for both the vehicle and battery, VinFast continues to emphasize peace of mind for its customers.
These efforts by VinFast and other subsidiaries within Vingroup demonstrate a consistent focus on understanding and meeting customer needs. By continually adapting to evolving market demands and maintaining its dedication to customer satisfaction, Vingroup offers a compelling model for long-term success. As the company ventures further into global markets, it remains clear that prioritizing customers is not just a strategy but a timeless principle that drives sustainable growth.
