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Renault Arkana Steals the Spotlight at MOTB 2025
Dubai, UAE – January 2025
Arabian Automobiles Company (AAC), the flagship company of AW Rostamani Group and the exclusive distributor for Renault in Dubai, Sharjah, and the Northern Emirates, is proud to announce its participation in Market Outside the Box (MOTB) 2025. As an official partner, AAC is set to deliver a vibrant and interactive experience at the Renault Pitstop booth, blending innovation, style, and community engagement.
At the heart of the Renault Pitstop is the Renault Arkana, a striking crossover SUV that epitomizes sporty elegance, advanced technology, and everyday practicality. With its dynamic design, elevated ground clearance, and cutting-edge features, the Arkana perfectly aligns with MOTB’s lively and trend-focused atmosphere, making it a standout for visitors of all ages. Its spacious interior, featuring premium materials and technologies like the Bose® sound system and 9.3” central touchscreen, offers the perfect blend of sophistication and utility.
Powered by a 155hp 1.3L turbocharged engine paired with a 7-speed dual-clutch automatic transmission, the Arkana delivers crisp acceleration and dynamic handling for an engaging driving experience. With 10 advanced driver-assistance systems, including blind-spot warning, hands-free parking, and a 360° around-view camera, the Arkana ensures safety and ease of driving. Its boot space of up to 513 liters, expandable to 1,263 liters with the rear seats folded, makes it ideal for city commutes and weekend adventures. Multi-Sense technology offers three customizable driving modes—Comfort, Eco, and Sport—allowing drivers to tailor their experience to match their preferences.
Renault’s presence at MOTB 2025 celebrates its long-standing connection with tennis and commitment to active living. As a premium partner of the French Open since 2022, Renault embodies the spirit of tennis—precision, power, and agility. This year, the Renault Pitstop brings that energy to MOTB with tennis-themed activations that align with Dubai’s vision to inspire youth to stay active. By integrating tennis into its offerings, Renault underscores the importance of sports and wellness, supporting the UAE’s Youth Agenda and offering visitors a unique way to connect with the brand.
The Renault Pitstop booth at MOTB 2025 promises a thrilling lineup of engaging activities to entertain and inspire visitors. Guests can test their tennis skills in the Arkana Tennis Smash, competing for exciting prizes, or curate custom driving playlists with Renault Arkana Meets AI Beats, played through the Arkana’s Bose® sound system for an immersive audio experience.
Adding an element of surprise, the Unlock the Locker challenge features six mini-activations, each revealing unique surprises while showcasing the Arkana’s features. Visitors can snap Instax memories with the Arkana, explore its spacious interior in a treasure hunt for hidden tennis balls, and learn fun facts about Renault in Trivia Time. Other challenges include solving a Renault-themed crossword puzzle, guessing the number of tennis balls in Spot the Tennis Balls, and decoding phrases in the Headphone Challenge. These activities are designed to captivate and delight, ensuring every visitor leaves with a smile.
MOTB 2025 offers the perfect mix of innovation, lifestyle, and community spirit, and the Renault Pitstop is set to be the hub of excitement. Running until January 12, MOTB gives visitors a unique opportunity to explore the Renault Arkana, participate in exciting challenges, and experience cutting-edge technologies in a family-friendly atmosphere. Be sure to visit the Renault Pitstop booth to immerse yourself in Renault’s world of innovation and style.