May 23, 2024

ADIDAS ORIGINALS PARTNERS WITH MDLBEAST’S SOUNDSTORM TO LAUNCH MINI-SERIES, “PLAYGROUND OF POSSIBILITIES”

 ADIDAS ORIGINALS PARTNERS WITH MDLBEAST’S SOUNDSTORM TO LAUNCH MINI-SERIES, “PLAYGROUND OF POSSIBILITIES”

KSA, December 26 2021 – adidas Originals, in partnership with MDLBEAST, launches a mini content series highlighting the raw, unique, and untold stories of the region’s emerging female talent. Through this partnership, adidas aims to provide a platform for the Saudi youth that are cultivating the creative community locally while remaining at the forefront of the Kingdom’s cultural movement and positive transformation through the means of music, entertainment, and art.

With rebellious optimism at heart, adidas Originals is driven by the action to shape a better future and inspire communities to see the world through a lens of possibilities.​ In an effort for adidas to harness the power to drive change, the series spotlights three female artists performing at SOUND STORM and the MENA XP Conference to amplify their voices on the adidas stage.

The ‘playground of possibilities’ is brought to life through a ‘women’s first’ lens, delving deep into each artist’s background, how they got into the music industry and their message for the future generation of creatives. The series features DJ Viva, Biirdperson, and Tamtam – each talent sharing her story of possibilities with adidas.