July 22, 2024

adidas Originals and Prada Announce a First-of-its-Kind Open-Metaverse & User-generated NFT Project

 adidas Originals and Prada Announce a First-of-its-Kind Open-Metaverse & User-generated NFT Project
  • The two brands unveil the adidas for Prada re-source projectin collaboration with digital artist Zach Lieberman.

Herzogenaurach/Milan, 20th January, 2022 – adidas Originals and Prada, two international brands renowned for their relentlessly progressive approach to innovation and originality, are bringing their third collaboration — the adidas for Prada Re-Nylon collection — boldly into the metaverse.

Introducing adidas for Prada re-source — an ambitious first-of-its-kind NFT collaboration that will feature user-generated and creator-owned art. The project is set to bring together participants across fashion, design, and crypto to co-create a large-scale digital artwork inspired by the physical Re-Nylon collection.

adidas and Prada will invite their collective audiences to contribute unique anonymized photographs to the open-Metaverse NFT project. 3,000 community-sourced artworks will be minted as NFTs and compiled as tiles in a single mass-patchwork NFT designed by renowned creative coder and digital artist, Zach Lieberman. A truly collaborative endeavour – participation in the adidas for Prada re-source NFT project is completely free, and contributors will maintain full ownership rights over their individual NFT tiles.

In an homage to open innovation, adidas Originals and Prada will leverage NFTs and Web3 technology to reward participation in a new kind of collective rooted in ownership, authenticity and community. adidas and Prada collaborated with Polygon Studios to build the project on the Polygon network.

Relentlessly innovative; undeniably community-driven. The adidas for Prada re-source project confidently marks both brands’ latest collaborative journey into the metaverse.